As Facebook prides itself as the messiah in social networking – thanks to Mark Zuckerberg – Instagram is aiming prove itself to be next in-line. The image sharing platform is bringing together many different images and photos every day – from all backgrounds, oh mean we life backgrounds and not portrait backgrounds.
If there is one “marketplace” where superrich individuals, superstars, pop stars, politicians and common web users meet together, it’s on Instagram. By meeting together, we mean seeing each other live out their normal lives.
Instagram – not just a gift for image based businesses
Unlike Facebook and Twitter though, business owners are still trying to get the best grasp on using Instagram as a marketing tool. Instagram is a gift for business brands anchored on images such as fashion stores and photography studios.
But Instagram is perfect for any type of business, from highlighting pens to seemingly impossible Instagram-worthy posts. Let us give you some of the well-known brands that succeeded in utilizing the platform.
With over 1,000 followers, US electronics company Intel posts creative products or ideas earning likes and favourites every day.
Also, famous highlighting pen provider Sharpie wows users of daily drawings and scribbles crowdsourced from fans using the pen. They have posted doodles of famous superstars like Psy.
Instagram tips for small businesses
Here are some tips to create a successful marketing strategy for Instagram:
- Draft a creative strategy. Do not show up on Instagram if you wouldn’t think of attention-grabbing photos. The most successful Instagram businesses in terms of followers that translate to sales are those who produce the best photos with the wittiest captions.
- Hashtags are a huge help. Do not just use any hashtag. While trending is not present in Instagram unlike Twitter, a number of users of the image posting platform click on hashtags to uncover related images. If your business is food, popular hashtags are #foodporn, #food and #gobble. Avoid using a hashtag that includes difficult food spellings.
- Take good care of your followers. Your followers are your potential customers. Reply to them often, share their images and make them, submit photos to your account.
- Smart Cookie Marketing, based in Shoreham by Sea Sussex, specialises in supporting small businesses with their Social Media and Marketing
- Stuart Lanham is MD of Smart Cookie Marketing and has been a marketer for over 20 years
- Marketing experience includes marketing and social media roles at Gatwick Airport, Direct Line, Churchill Insurance, Privilege Insurance, NIG and RBS Insurance.
- See our Clients