Mis-timed e-mail marketing makes MP3Fiesta the Fool

Mis timed April Fool?On clicking through my e-mails today – 5th April – I was a little surprised to have one wishing me a ‘great April fool’s day’.  I puzzled over this for a little while, because April Fools days has long passed (that’s on the 1st April) so have I missed something or is this some clever marketing ploy that is also escaping me??

Well to be fair it did make me open it and read the offer, and $45 of music downloads for free certainly grabbed the attention, so all good there.  Sadly though the offer was only live between March 31 and April 3rd.

So MP3fiesta.com your e-mail marketing to “your dearest music-fans” made me feel somewhat less warm towards you!